Green Friday 2025: Why This Eco-Friendly, Shop-Sustainably Alternative

Green Friday 2025: Why This Eco-Friendly, Shop-Sustainably Alternative to Black Friday Is the Sale Australia Actually Needs

Let’s be honest. Every year, black Friday comes thundering in like a stampede of caffeinated emus. There’s the hype, the rush, the frantic clicking, the “limited-time-only” messages screaming louder than a kookaburra at sunrise. And somewhere in all that noise, someone ends up buying an item they absolutely don’t need. And more often than not, that ends up gathering dust or finding its way to landfill by February.

But Green Friday? Now that’s more our speed. It’s an event with a different culture, a calmer weekend, a movement that whispers instead of shouts. It encourages shoppers (yep, all one or two of you reading with a tea in hand) to choose well, shop better, and look for ethical and eco-friendly alternatives that don’t feed the cycle of consumerism.

And this year at Mulbury, we’re absolutely embracing it.

A Green Friday Movement That Actually Makes Sense

The Green Friday movement is picking up speed globally, and 2025 feels like its biggest year yet. Instead of encouraging consumer behaviour that leads to more clutter, clutter-regret and “Why did I buy this inflatable banana lounge?” moments, the movement is all about slowing down and thinking mindfully about what we bring into our lives.

It’s also a great reminder that shopping habits don’t have to be driven by panic. We can shop sustainably, look for sustainable options, support sustainable brands, and back local businesses who genuinely care about the environment, quality and longevity and not just volume.

And because you legends continue to support us, we decided to make Green Friday 2025 feel just as generous but without the chaos.

Our Green Friday Sale (Yep, a Sale… But a Thoughtful One)

So let’s get straight to the goodies! This sale comes with a twist of cheer, not pressure.

From now until midnight Monday, we’re giving you 15% off all frames and coat racks. It’s a gentle, planet-friendly nudge for those who’ve had their eye on a frame for a while or want to finally start that gallery wall that keeps living rent-free in your imagination.

But wait! Because we love a little offer that sparks joy…

Spend $250 → Get a free Original Oiled 8×10 frame

Spend $500 → Get a free Original Oiled A3 frame

(And yes, you do need to add the free frame to your cart before checkout — our website isn’t psychic… yet.)

We’re not here to push you to buy ten frames you don’t need. We just want to give you a treat if you were planning to shop anyway. Think of it as a Christmas-comes-early deal… minus the frenzied feeling.

How We Make a Greener Impact

Now, if you’re new here and wondering what makes Mulbury part of the Green Friday story, welcome in.

We’re not a massive retail empire. We’re a small Melbourne workshop that turns reclaimed timber into something beautiful. Our frames don’t just sit on your wall looking handsome; they make a little impact by reducing consumption of new materials and supporting a more circular approach to design. Think timber rescued from old homes, warehouses, rooftops and even furniture that once lived another life.

Instead of encouraging people to toss things out, we encourage them to reuse, repurpose, or frame things they already have at home. (Yes, even that drawing your kid did where you’re represented by a purple rectangle with suspiciously long legs.)

We encourage people to make conscious choices, shop better, and every purchase helps our workshop grow and keeps more timber out of landfill.

Some people plant a tree, and that’s wonderful. We rescue one instead then help it live a second life on your wall. It’s almost poetic, really.

Why Green Friday Matters More Than Ever in 2025

The world is changing. And our environmental awareness, our understanding of climate issues, and our desire to support ethical and thoughtful production have never been stronger. People now want to avoid unnecessary waste and prefer something meaningful, something crafted, something that will last more than a season.

And most importantly, they want to shop from a brand with heart.

The Green Friday celebration is part of that broader movement, one that challenges the traditional “buy-it-all-now” mentality of black Friday. Instead, it’s about purchasing mindfully, choosing an item that will stay with you for years, or even deciding to skip a purchase altogether.

Yes… a retailer encouraging customers not to buy sometimes. Wild, isn’t it?

You can still support the values that Green Friday includes, even if you decide to check out an op-shop, upcycle, donate to a charity, or simply use what you already have.

Mulbury fits right into this world because our products naturally align with sustainability, environmental stewardship, and making thoughtful decisions.

The Holiday Season Doesn’t Need to Be Excessive

As we head into the holiday season, and Christmas starts tiptoeing closer, people often feel the pressure to buy quickly and spend big. But this year, we want to flip that thinking.

You don’t need to overhaul your whole home. You don’t need to panic-buy five last-minute gifts on November 28th because a banner yelled “FINAL HOURS!!”

Sometimes the greenest action is the simplest: buy less, embrace quality, support supporting local, and choose something that feels genuinely thoughtful.

And if you do decide to shop, we hope Mulbury is an option you feel proud to pick whether for yourself, for a loved one, or even as a gift for your own home.

Wrapping Up (But Not in Plastic)

So here’s your friendly response from a small Aussie workshop:

This green Friday, take your time. Browse slowly. Think about what will last. Think about what brings joy. Encourage a greener approach at home. Support retailers who put the environment first. And if you choose Mulbury, know that you’re helping a little Melbourne business do a lot of good with every frame we make.

Enjoy the deals, enjoy the calm, enjoy the intentionality and we from all of us at Mulbury, happy early Christmas shopping.

Now go on. Treat yourself… just mindfully. 🎄🌿

Get in touch - we'd love to help you!

To make an enquiry, please head to our Shadow Box Frame page, Custom Framing Page or Floating Frame Page and fill out the form or head straight to our standard size picture frames.

Prefer to pick up the phone? Call us on 03 9532 3424

Email: hello@mulbury.com.au